IMG Winchester  Ammunition

Ammunition built specifically for personal defense needs continues to be a high priority among first-time firearms buyers. The Winchester Defender ammunition is the most comprehensive lineup of technology-driven products in the industry, with more than 20 offerings combined in the pistol, shotgun, and rifle categories.

The diverse lineup within the Winchester Defender family provides many innovative options to keep you and your family safe in any situation. Winchester Defender products provide leading performance through premium materials and manufacturing processes to create the ultimate self-defense products.

Defender Centerfire Pistol Ammunition

  • Jacketed Hollow Point—Six segments help promote positive, consistent, and programmed expansion at a variety of impact velocities and ranges.
  • Proprietary bonding process—Welds lead and jacket together to work as a unit controlling expansion and providing superior retained weight.
  • Copper alloy jacket—Contoured for maximum expansion over a wide range of velocities/ranges.
  • Nickel-plated shell case—Helps ensure smooth chambering and shell case ejection.

Defender Centerfire Rifle Ammunition

Winchester Defender Rifle products feature premium bonded bullets for consistent expansion and deep driving penetration.

Defender Shotshell Ammunition

The Defender Shotshell is available in 12 gauge, 20 gauge, and .410 bore with multiple payload offerings, including segmenting slugs, buckshot, and combination loads.

Defender Close Range was designed with home defense in mind, where likely shooting distances are within 10-20 feet.  This load offers an incredibly high pellet count with approximately 100 copper-plated lead #2 pellets, which deliver tremendous energy on target while still reducing the risk of over-penetration.  The load is further improve by a cushioned wad that reduces felt recoil and an engineered wad for consistent dense patterns at close range.

The .410 Defender ammunition is compatible in both handguns and shotguns and features a distinctive black hull and black oxide high-base head and combines plated Defense Disc projectiles and plated BB shot pellets. The result is the ideal personal defense load for short-range engagement with the performance need to reduce aim error and stop threats.

About Winchester

A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work, and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting or connect with us on Facebook at

Winchester Defender Ammunition is a proud supporter of the NSSF’s Project ChildSafe. For more information on the Own It? Respect It. Secure It.SM Initiative, please log on to:

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